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SaaS UX Audit
Find where your product loses users
Opinions about UX are cheap; evidence is not. Our audit pairs a heuristic review with your product analytics (or instruments them if they are missing), so every finding comes with the number of users it affects and a concrete, shippable fix.
- Analytics-backed, not taste-backed
- Prioritized fix list
- No redesign upsell
Trusted by teams at
What the audit covers
We walk your core funnels the way a new user does: signup, first value, the feature you charge for, and the path back. Every friction point gets logged with where it sits in the funnel and how many users hit it, from your analytics where they exist and from instrumented sessions where they do not.
The heuristic pass covers the unglamorous killers: unclear empty states, dead ends after errors, forms that fight the user, mobile breakage, and copy that assumes knowledge a new user does not have.
The deliverable is a fix list ordered by users-affected times effort, written so your own team can ship it. We are engineers, not a redesign studio: the audit exists to make your product convert, not to sell you a rebrand.
Where this wins
SaaS with traffic but weak activation
Signups arrive and evaporate before first value. The audit finds the exact steps where they leave.
Products built fast that now need polish
MVPs accumulate UX debt by design. We separate the debt that costs users from the debt that does not matter yet.
Teams arguing from opinions
When every UX debate is taste versus taste, the audit replaces it with numbers everyone can act on.
When NOT to use this
- · You have almost no users yet; fix acquisition first, audit friction when there is traffic to measure.
- · You want a visual redesign; this is a conversion and usability audit, not a rebrand.
- · Your team already knows the top issues and has not shipped the fixes; another list will not help.
How the audit runs
Fixed scope, one to two weeks, and it starts from data rather than screenshots.
01
Analytics baseline
We pull funnel, retention, and path data from your analytics; where instrumentation is missing we add lightweight events first.
DeliverableFunnel map with measured drop-offs
02
Guided walkthrough
Your core journeys, walked as a new user on desktop and mobile, with every friction point logged and screenshotted.
DeliverableAnnotated friction log
03
Heuristic review
Empty states, error paths, forms, onboarding copy, accessibility basics, and mobile behavior reviewed systematically.
DeliverableIssue list with severity
04
Prioritization
Each issue scored by users affected and fix effort; quick wins separated from projects.
DeliverablePrioritized fix list with effort estimates
05
Readout
A working session with your team on the top items, including exactly how we would implement the fixes.
DeliverableReadout call and full handover
Typical timeline
1-2 weeks, fixed scope
Stack we build with
PostHog · Playwright · Next.js · Vercel
Where audits pay off fastest
Onboarding and activation
The gap between signup and first value is where most SaaS revenue quietly dies.
Pricing and checkout
Friction here converts directly to money; fixes here pay for the audit.
Core feature adoption
Users who never find the feature you charge for churn on schedule.
Mobile experience
Desktop-first products often break subtly on the devices half your users hold.
Empty and error states
The screens nobody designed are the screens users remember.
Post-signup email touchpoints
The journey continues in the inbox; broken handoffs cost activation.
Book a Free Audit Scoping Call
Show us the funnel that worries you
A 30-minute call: we look at your activation numbers together and tell you honestly whether an audit would move them, or whether the problem is somewhere else.
Book a 30min Free Strategy Call
In this call, we'll walk through your project scope, timeline, and goals - so we can both check if we're a fit. No obligation, no slide deck, just a working session.
Don't want a call? Email walid@ayautomate.com
Opportunity Map
Implementation Path
Fast Follow-Up
“The team is super fast - sometimes we had to slow them down. We managed to scale the company without investing into hiring.”
Elie Salame
COO, Adstronaut.io
Video Call
Phone Call
In-Person
We've created products featured in
Walid Boulanouar
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If you're serious about optimizing your operations or scaling smarter, book your spot now. Otherwise please don't waste your time and our time.
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No commitment required
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FAQ
SaaS UX Audit Questions
What does a UX audit cost?+
It is fixed-scope and priced on the call after we see your product's size. One or two shipped checkout or activation fixes typically cover it, which is the standard we hold the fix list to.
How is this different from a design agency audit?+
Design audits argue from craft; ours argues from your analytics. Every finding carries the number of users it affects, and the fixes are written by engineers who would be comfortable shipping them.
We do not have analytics set up. Can you still audit?+
Yes. We instrument lightweight events first (usually PostHog), let them collect during the audit window, and the instrumentation stays yours afterwards.
Will you implement the fixes?+
If you want. The list is written so your team can ship it without us, and some clients do exactly that. Others hand us the top five items as a follow-up engagement.
What do you need access to?+
A test account, your analytics (read access), and 30 minutes with whoever owns activation. Production data access is not required.