The problem
Most inbound leads die in a queue
The fastest team to respond wins 78% of B2B deals. Your competitors respond in 5 minutes. You take 17 hours.
The fix is not more SDRs. It's a scoring agent that runs before a human sees the lead.
Playbook
Lead Qualification Playbook
Score every inbound in <2 minutes. Route ICP fits to AEs. Send the rest to nurture, all on autopilot.
- <2min
- score-to-route time
- 3x
- qualified-meeting rate
- 0
- leads lost to slow follow-up
AY.Playbook
Lead Qualification Playbook
The framework
Enrich → Score → Route → Backfill
Four steps. Each takes under 30 seconds. Total time-to-AE: under 2 minutes.
Enrich
Pull company, team size, tech stack, recent fundraises from Clay.
Score
Claude agent rates ICP fit 1-10 with reasoning. Stored on the lead record.
Route
Score ≥ 8 → AE Slack. Score 5-7 → AE inbox digest. Score < 5 → nurture sequence.
Backfill
Push score + reasoning back to HubSpot for AE context.
The agent prompt
What we tell the scoring agent
Specificity wins. We give the agent the ICP, the disqualifiers, and 3 concrete scoring examples. Confidence > 90% on real leads.
You are a B2B lead scorer for AY Automate.
ICP: SaaS teams 10-500 employees, has eng team, Stripe MRR.
Disqualifiers: agencies, freelancers, students, <10 ppl.
Score 1-10 with one-sentence reasoning. Cite which signal matched.
Examples:
- 50-person SaaS, Stripe, eng team → 9. "Clear ICP + clear payment signal."
- 2-person agency → 2. "Disqualifier: agency under 10 ppl."Want the full setup?
Includes the agent prompt, the Clay + HubSpot field map, and the n8n flow JSON.
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