Clay GTM agency:
enrichment and signals that land in your CRM and outreach
We build Clay tables that find the right accounts, enrich them through a waterfall of providers, research them with Claygent and score them, then push clean records into your CRM, Instantly or HeyReach. Built by GTM engineers, documented so your team can run it.
Free 30-min call · No pitch, no slides
Built for a sample of 40+ named companies. See the client list.
Teams we ship for
The stack we run ourselves
We sell with the same tools we set up for you.
AY Automate books its own pipeline with Instantly, HeyReach, Attio and Unipile, glued together with n8n and Claude Code. What we build for you is what we run on our own Monday morning.
- 01Instantlycold email sending
- 02HeyReachLinkedIn outreach
- 03Attioour own CRM
- 04UnipileLinkedIn and inbox API
- 05n8nworkflows and webhooks
- 06Claude Codebuilds and maintains the glue
Clay GTM, Built as a System
Clay is a GTM data platform: it pulls accounts and contacts from dozens of data providers, enriches them in a spreadsheet-like table, runs AI research with Claygent and sends the results to your other tools. A Clay agency builds those tables and the workflows around them.
Most teams open Clay, build one impressive table, then watch it break when credits run out or the data stops matching the CRM. We design Clay as part of the pipeline: what triggers a row, which providers run in what order, what counts as good data, and where each record goes next. One client's site visitor signals now flow straight into outbound targeting with nobody touching a spreadsheet.
Updated October 2026.
Why Clay Tables Turn Into Credit Sinks
Clay can do almost anything with data. Without a design behind it, it also spends credits on almost anything.
Enrichment without rules
Every provider runs on every row, even when the first one already found the email. Credits drain and costs grow with volume. We order waterfalls by hit rate and cost and stop at the first valid result.
Data that never reaches the CRM
Great tables that someone exports by hand once a week. Fields get out of sync and reps work stale data. We push records into HubSpot, Salesforce or Attio automatically, with dedupe rules.
Claygent prompts nobody checks
AI research columns produce confident text that is sometimes wrong. We write prompts with a fixed output format, test them on a sample and add checks before results reach a rep.
What Our Clay Experts Build
Clay tables, the signals that feed them and the integrations that use their output.
Enrichment Waterfalls
Company and contact enrichment across several providers, ordered by hit rate and cost, with email and phone verification and a clear rule for when a record is good enough.
Signal Tables
Tables that react to job changes, hiring, funding, tech stack changes, website visits and other triggers, so you contact accounts when there is a reason to.
Claygent Research and Scoring
AI research per account with structured outputs, ICP scoring and personalized first lines your reps can check before anything sends.
CRM and Outreach Integrations
Clay connected to HubSpot, Salesforce, Attio, Instantly and HeyReach through native integrations, webhooks or n8n, with dedupe and ownership rules.
How We Build Clay GTM Systems
We design the data flow before we build the first column, so tables stay affordable and useful as volume grows.
Data flow map and credit plan
Table specs your team approves
Live Clay tables feeding CRM and outreach
A system your team can run or we keep running
Why Work With a Clay GTM Agency?
Clay rewards people who think in systems. We build GTM systems every week, with Clay as one part of a pipeline that ends in booked meetings.
Comparing options before you commit? see our guide to the best Clay agencies.
Bring the Clay table that eats your credits
Share your ICP and the tools Clay should feed. We tell you which signals and providers to use and where the data should land.
Related
- Cold email agency
Send Clay lists through Instantly.
- GTM engineering agency
The full signal-to-meeting system, done for you.
- Signal-based outbound workflow
From buying signal to first line to logged reply.
Real ROI: See Our Systems in Action
Explore how we have engineered custom pipelines to save thousands of hours and eliminate costly bottlenecks for B2B leaders.
Don't take it from us
Hear it from the operators we shipped for.
Real founders. Real cameras. No scripts. Different scales, same agent stack.
Elie Salame
COO · Adstronaut.io
Elie Salame
COO · Adstronaut.io
Stop Exporting CSVs. Let Clay Feed Your Pipeline.
Book a call and we will review your ICP, current tables and CRM, then map the Clay system we would build.
Book a 30min Free Strategy Call
In this call, we'll walk through your project scope, timeline, and goals - so we can both check if we're a fit. No obligation, no slide deck, just a working session.
Don't want a call? Email walid@ayautomate.com
“The team is super fast - sometimes we had to slow them down. We managed to scale the company without investing into hiring.”
Elie Salame
COO, Adstronaut.io
We've created products featured in
Walid Boulanouar
View LinkedInClay Audit
Share your ICP and the tools Clay should feed.
Recommended services
GTM Engineering Agency
Done-for-you signal, enrichment and outbound systems, built and run by our team.
Cold Email Agency
Instantly infrastructure, sequences and reply handling, built and run.
LinkedIn Outreach Agency
HeyReach campaigns across several sender accounts, built and run.
Signal-Based Outbound Workflow
A buying signal becomes a verified contact, a first line about what just happened, and a reply logged in your CRM.
Lead Qualification Workflow
Score, route and follow up on every lead without manual triage.
CRM Implementation Services
Setup, migration and automation across HubSpot, Salesforce, Zoho, Pipedrive and Attio.
Hire a GTM Engineer
Prefer one engineer inside your team? Embedded placement from $60,000/year.
AI Integration Services
Wire AI research, scoring and drafting into the tools you already use.
FAQ
Clay GTM Questions
What does Clay GTM do?+
Clay helps go-to-market teams find, enrich and research prospects. It pulls data from many providers into one table, runs AI research on each row and sends the results to your CRM and outreach tools. Teams use it to build targeted lists and react to buying signals.
What is a Clay agency?+
A Clay agency builds and runs Clay tables for you: enrichment waterfalls, signal tracking, AI research and the integrations into your CRM and outreach tools. Some agencies also run the outbound campaigns that use the data. We do both.
How do you use Clay for GTM?+
Start from your ICP and a trigger, such as hiring or a site visit. Clay finds matching accounts and contacts, enriches them through a waterfall, scores them, writes a first line with Claygent and pushes qualified rows to your CRM and sequencer. The table then refreshes on its own.
What is Claygent used for?+
Claygent is Clay's AI research agent. It visits websites and searches the web to answer a question per row, such as whether a company sells to enterprises or what tools it mentions on its careers page. It works best with tight prompts and a fixed answer format.
Is Claygent expensive?+
Claygent runs on Clay credits, so cost scales with how many rows you research and how heavy each prompt is. Filtering rows by ICP before research and using lighter prompts keeps it affordable. We show you the credit cost per table before it runs at volume.
How much does a Clay agency cost?+
A single focused workflow starts in the low four figures. A full implementation or a multi-tool system is a custom quote after a discovery call, because cost follows the number of users, objects, integrations and how much data has to move. If you want one engineer on it full time, an embedded GTM engineer starts from $60,000/year. Clay credits are billed by Clay to your workspace.
What is a GTM engineer, and do I need one for Clay?+
A GTM engineer builds the systems that connect signals, enrichment, the CRM and outreach. You do not need one to try Clay, but you do once Clay has to run reliably every day. You can hire one through us, or have our team build and run the system.
What does a GTM engineer at Clay earn?+
Salaries vary widely by location and seniority, and Clay does not publish its internal pay bands on this topic. If you are comparing the cost of an in-house hire, an embedded GTM engineer through AY Automate starts from $60,000/year.
Can Clay push data into HubSpot, Salesforce or Attio?+
Yes. Clay has native CRM integrations, and we use webhooks or n8n when you need custom logic. We add dedupe and ownership rules so Clay updates existing records instead of creating duplicates.
Can Clay send leads to Instantly and HeyReach?+
Yes. Qualified rows go straight into Instantly campaigns or HeyReach lists, with the signal and personalized first line attached. That is how we run our own outbound.
Can you fix our existing Clay tables?+
Yes. We audit your tables, remove wasted enrichment, reorder waterfalls, tighten Claygent prompts and connect the output to your CRM. Most teams cut credit spend and get more usable rows after the cleanup.
Clay vs Apollo: which should we use?+
Apollo is a contact database with built-in sequencing. Clay is a data workflow tool that can use Apollo and many other sources together. Small teams often start with Apollo; teams that need better coverage, signals and custom research move to Clay or use both.
How do I choose a Clay agency?+
Ask to see live tables with their credit costs, how data reaches the CRM, and how AI outputs are checked. Our guide to the best Clay agencies compares the options.