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GTM engineering services
Hire a GTM engineer who builds the system, not another list
A GTM engineer is the person who wires buying signals, enrichment, your CRM and outbound tools into one pipeline that runs without someone copying data between tabs. We place one inside your team, or build the system as a scoped project.
Book a free audit call
Free 30-min call. No pitch, no slides.
An embedded engineer placement starts from $60,000/year, and a 90-day replacement guarantee applies if the fit is wrong.
Built for a sample of 40+ named companies. See the client list.
Quick answer
AY Automate places GTM engineers who build signal capture, lead enrichment, CRM hygiene and outbound systems inside a client's team, and also delivers GTM engineering as a scoped project. An embedded engineer placement starts from $60,000/year, and a 90-day replacement guarantee applies if the fit is wrong.
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What it is
What a GTM engineer builds
The role sits between sales, marketing and engineering. Sales wants better targets and less admin. Marketing wants signal to turn into pipeline. Neither team has the time to build the plumbing, and a spreadsheet plus a sequencing tool stops scaling at some point.
In practice the work is five things. Capturing signals such as site visits, job changes and product usage. Enriching accounts and contacts so the data is usable. Keeping the CRM clean so reports can be trusted. Building outbound systems that pick who to contact and with what. And measuring which of it produced meetings.
We use AI where it earns its place, for research, classification and drafting, and plain code and workflows for everything else. Every write to the CRM is validated and logged, so a bad output does not corrupt your records.
Fit check
Is this the right fit?
Where this wins
Agencies and SaaS teams with outbound already running
The process exists but leaks. Signals are not reaching targeting and reps spend their day on research and data entry.
Sales teams losing hours before every call
Pre-call research, CRM updates and lead scoring done by agents before a rep opens the account.
Teams that need one hire to own the whole loop
One engineer across product data, enrichment and outbound tooling, instead of three half-owned tools.
When NOT to use this
- You have no ideal customer profile yet. A GTM engineer automates a motion that works. We will tell you to define the motion first.
- You want someone to send outreach on your behalf. We build the system your team runs, we do not run campaigns for you.
- Your CRM has no API or export. We will say what a workaround costs before you commit.
How it works
How a GTM engineering engagement runs
We start from the pipeline as it is today and remove the manual steps in order of hours saved.
- 01
Pipeline audit
Week 1Trace one lead from first signal to booked meeting and mark every manual step and data gap.
DeliverableAnnotated pipeline and priority list
- 02
Signals and enrichment
Week 1 to 3Connect the signals that matter and enrich accounts with rules for what counts as good data.
DeliverableWorking signal and enrichment flow
- 03
CRM hygiene and scoring
Week 3 to 4Deduplicate, standardize fields and score leads, with every change logged.
DeliverableClean CRM and scoring logic
- 04
Outbound system
Week 4 to 6Feed targeting and sequences from the signal data, with approval steps where your team wants them.
DeliverableLive outbound flow
- 05
Measure and tune
Track which signals produce meetings and cut the ones that do not.
DeliverableWeekly report and backlog
Typical timeline
Scoped after a free audit call. An embedded engineer then owns the backlog.
Stack we build with
n8n · TypeScript · Python · Claude · PostgreSQL · Supabase · Webhooks · Your CRM and outbound tools
Want to see what a GTM engineer would fix first?
Bring your current pipeline. We trace one lead from signal to meeting and tell you where the hours go.
Use cases
What GTM engineers build for teams like yours
Visitor signals into outbound
Site and product signals feed targeting directly instead of a weekly export.
Pre-call research agents
Account research and CRM updates prepared before every call.
Inquiry scoring and follow-up
Multilingual inquiries scored and followed up in the right language, tracked in one place.
First 30 days
What your first 30 days look like
A traced pipeline and at least one manual step already removed.
Week 1
Pipeline audit
One lead traced end to end, with every manual step and data gap listed by hours lost.
Week 2
First signal flowing
One buying signal captured and pushed into targeting without anyone copying it by hand.
Week 3
Enrichment and CRM rules
Validated enrichment and deduplication running on a sample before it touches live records.
Day 30
Scoring and reporting
Lead scoring live, and a report showing which signals lead to meetings.
Scope
Scope and exclusions
In scope
- Signal capture from your site, product and third-party sources
- Enrichment pipelines with validation and deduplication
- CRM hygiene automation and scoring, with logged writes
- Outbound targeting and sequencing logic wired to your existing tools
- Reporting that ties activity to meetings booked
Not in scope
- Buying or renting contact lists on your behalf
- Running outreach campaigns or writing every email for you
- Guaranteed meeting or revenue numbers
- Replacing your CRM
Results
Results from GTM engineering work
Achieved results only. Clients that have not agreed to be named are described instead.
One engineer sat inside the live product and the outbound tooling at once. Visitor signals now flow straight into outbound targeting with no manual work, and the engineer became a standing part of the product team.
Agents do pre-call research, update the CRM and score leads automatically. Research time per prospect dropped and the sales team's conversion rate went up.
Every inquiry is scored and followed up automatically in the right language, and the full journey from inquiry to treatment is tracked in one place.
Pricing
How this is priced
Priced per project and scoped after a short discovery call, not sold as a fixed package. Cost follows the number of systems, the access model and the security requirements.
Scoped build
Scoped after a discovery call
Most engagements start with one narrow, high-value piece so you see it running in production before anything expands.
Embedded engineer
From $60,000/year
A dedicated engineer building and maintaining the work inside your team, instead of a scoped project.
Next step
Get a GTM engineer on your pipeline
Book a free audit call. You leave with a prioritized list of what to automate first, whether or not you hire us.
Book a free audit callBook a free audit call
Free 30-min call. No pitch, no slides.
Book a free audit call
Tell us where your pipeline leaks
A 30 minute call. We look at your signals, CRM and outbound setup and tell you what a GTM engineer would build first.
Book a 30min Free Strategy Call
In this call, we'll walk through your project scope, timeline, and goals - so we can both check if we're a fit. No obligation, no slide deck, just a working session.
Don't want a call? Email walid@ayautomate.com
Opportunity Map
Implementation Path
Fast Follow-Up
“The team is super fast - sometimes we had to slow them down. We managed to scale the company without investing into hiring.”
Elie Salame
COO, Adstronaut.io
Video Call
Phone Call
In-Person
We've created products featured in
Walid Boulanouar
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30min
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FAQ
Hiring a GTM engineer
What does a GTM engineer do that an SDR or RevOps person does not?+
They build the systems. An SDR runs outreach and a RevOps person owns process and data. A GTM engineer writes the code and workflows that connect signals, enrichment, the CRM and outbound tools so both of those roles spend less time on manual work.
How much does it cost to hire a GTM engineer?+
An embedded engineer placement starts from $60,000/year, and a 90-day replacement guarantee applies if the fit is wrong. A shorter scoped build is quoted after a discovery call.
Do you place engineers or build the system yourselves?+
Both. Some teams want a full-time engineer who owns the backlog. Others want one focused system built and handed over. The audit call decides which one fits.
Which tools do you work with?+
Your existing CRM and outbound tools, connected through their APIs, plus n8n or custom code for the pipeline and Claude or OpenAI models where AI helps. We do not require you to switch tools.
Can you promise a number of meetings booked?+
No. We remove manual work, improve data quality and make signal usable. Meetings depend on your offer and market, so we report what the system produces and tune it weekly.