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GTM engineering agency
The GTM agency that builds your outbound system and keeps it running
We wire buying signals, enrichment, sending tools and your CRM into one pipeline, then operate it with you. A job change or a pricing page visit becomes a verified contact, a message that references what actually happened, and a reply logged against the right deal. You approve the messaging and take the meetings.
Book a free audit call
Free 30-min call. No pitch, no slides.
A single focused workflow is low four figures.
Built for a sample of 40+ named companies. See the client list.
Quick answer
AY Automate is a GTM engineering agency that builds and runs signal-based outbound systems for B2B companies: signal detection, Clay enrichment and verification, Instantly email and HeyReach LinkedIn sequences, and CRM logging with deduplication and suppression. Typical timeline: first signal-based sequence live in about 3 to 5 weeks, mostly set by domain warm-up; then run and tuned weekly.
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What it is
What a GTM engineering agency does
A GTM engineering agency builds the systems behind outbound instead of renting you a list. The work is six jobs run in sequence: find the people, spot who is buying right now, identify who is on your site, reach out, log and route every reply, and feed content back into new signals. No single tool does all six, and most of the real engineering is the deduplication, routing and suppression logic between them.
Signal-based selling replaces guessing who might have a problem with noticing who just showed it. Someone is promoted into a budget-holding role, their company posts three new sales roles, or they read your pricing page and leave. A signal tool notices, an enrichment table finds and verifies the work email and checks the person is not already in an open deal, and the sending tool uses the signal as the reason for the message.
We run this on the same tools we use for our own pipeline: Instantly for email, HeyReach for LinkedIn, Attio as the CRM, n8n and Claude Code to stitch it together. If your team already runs HubSpot or Salesforce, we log into those instead.
The tools we build it on
Each tool does one job in the pipeline. These pages cover what we build on each one.
Clay enrichment and GTM tables
Clay tables that find, enrich and verify contacts before anything is sent.
Cold email system on Instantly
Sending domains, warm-up, sequences and reply handling on Instantly.
LinkedIn outreach on HeyReach
LinkedIn sequences across sender accounts with conservative daily limits.
Comparing options before you commit? See our breakdown of the best GTM engineering agencies.
Fit check
Is this the right fit?
Where this wins
B2B teams with a proven offer and no outbound system
Deals close when the right people hear about you. The bottleneck is finding them at the right moment and reaching them without a full SDR team.
Teams already sending cold email that stopped working
Volume went up and replies went down. We rebuild around signals, verified data and sending limits that protect your domains.
Founders who want the system run, not a hire to manage
You want outbound working this quarter and would rather approve messages than recruit and onboard an engineer.
When NOT to use this
- You have no proven offer or ideal customer profile yet. Outbound multiplies a motion that works. It cannot find one for you.
- You want a fixed number of meetings guaranteed. We report what the system produces and tune it weekly, we do not sell meeting quotas.
- You want an engineer inside your team who owns the backlog long term. Hiring a GTM engineer is the better fit, and we do that too.
How it works
How we build and run your GTM system
One signal and one channel first, measured, then the next. Every step writes to a log so you can see why a contact was picked and what was sent.
- 01
ICP and signal selection
Week 1Turn who buys into filters, and pick the two or three signals that matter for your market out of the dozens available.
DeliverableICP filters and a ranked signal list
- 02
Sending infrastructure
Week 1 to 3Separate sending domains, mailbox warm-up and LinkedIn sender accounts set up so your main domain is never at risk.
DeliverableWarmed sending setup with daily limits
- 03
Signal to contact pipeline
Week 2 to 4Signals feed an enrichment table that finds and verifies the work email and checks the CRM for open deals and opt-outs before anyone is contacted.
DeliverableLive pipeline with suppression checks
- 04
Sequences and approval
Week 3 to 5Messages open with the signal itself. You approve the templates and the first batches before volume goes up.
DeliverableApproved sequences on Instantly and HeyReach
- 05
Run, log and tune
Replies pause the sequence and land in your CRM. Each week we cut the signals that do not produce replies and add the next one.
DeliverableWeekly report and an updated signal list
Typical timeline
First signal-based sequence live in about 3 to 5 weeks, mostly set by domain warm-up; then run and tuned weekly
Stack we build with
Instantly · HeyReach · Clay · Attio · HubSpot or Salesforce · n8n · Claude Code · Unipile
Not sure which signal to start with?
Bring your ICP and a few recent wins. We tell you which buying signals would have caught them and how to wire the first one.
Tell us who you sell to
Bring your ICP and a few recent wins. In 30 minutes we name the signals that would have caught them and the first sequence to build.
Related
- Hire a GTM engineer
An engineer in your team instead of a done-for-you build.
- Website visitor outreach
Same-day outreach to identified site visitors.
- CRM implementation services
A clean CRM for the replies to land in.
Use cases
GTM systems we build most often
Signal-based outbound
Job changes, hiring and engagement signals turned into verified contacts and a reason to write.
Website visitor outreach
Identified companies on your pricing or product pages scored and contacted the same day.
LinkedIn and email together
HeyReach and Instantly sequences coordinated so one person is not hit twice on the same day.
Reply handling
Replies classified, sequences paused and the conversation logged on the right deal.
Suppression and dedup
Customers, open deals and opt-outs checked at send time, not only when the list was built.
Content back into signal
People who engage with your LinkedIn posts flagged as warm and routed to outreach.
First 30 days
What your first 30 days look like
Sending infrastructure warming, one signal flowing, and the first approved messages out.
Week 1
ICP and signals
Filters agreed and the first signal chosen, with a sample of real accounts it would have caught.
Week 2
Domains warming
Sending domains and mailboxes set up and warming while the pipeline is built.
Week 3
Pipeline tested
Signals flowing into enrichment and verification, checked against your CRM, with no sends yet.
Day 30
First sequence live
Approved messages going out at low daily limits, with replies logged in your CRM.
Scope
Scope and exclusions
In scope
- Ideal customer profile turned into explicit filters
- Signal sources wired in: job changes, hiring, LinkedIn engagement, website visits
- Enrichment and email verification with suppression checks against your CRM
- Sending domains, warm-up and sequences on Instantly, LinkedIn sequences on HeyReach
- Reply handling that pauses sequences and logs the reply in your CRM
- A weekly report on which signals led to replies and meetings
Not in scope
- Guaranteed meetings or revenue
- Buying scraped lists in bulk
- Sending without your approval of the messaging
- Taking sales calls on your behalf
Results
Results from GTM engineering work
Achieved results only. Clients that have not agreed to be named are described instead.
One engineer sat inside the live product and the outbound tooling at once. Visitor signals now flow straight into outbound targeting with no manual work, and the engineer became a standing part of the product team.
Agents do pre-call research, update the CRM and score leads automatically. Research time per prospect dropped and the sales team's conversion rate went up.
A full-time embedded engineer was placed inside the team and has run GTM and internal automation work day to day since.
Pricing
How this is priced
We do not sell fixed packages sight unseen. The number depends on how many systems the work touches, and the audit call tells you that number before you commit to anything.
Single workflow
Low four figures
One focused workflow live in one to two weeks, with error handling, retries and monitoring built in from day one.
Full system
Scoped after an audit call
AI steps, monitoring and integrations across several systems, typically four to eight weeks. No template price, because scope drives the cost.
Embedded engineer
From $60,000/year
A dedicated engineer building and maintaining the work inside your team, instead of a scoped project.
Next step
Get outbound that starts from a reason
Book a free audit call. You leave with the signals, the tools and the first sequence we would build, whether or not you hire us.
Book a free audit callBook a free audit call
Free 30-min call. No pitch, no slides.
Book a free audit call
Show us your outbound today
A 30 minute call. We look at who you sell to, what you send and which signals you are missing, and tell you what we would build first.
Book a 30min Free Strategy Call
In this call, we'll walk through your project scope, timeline, and goals - so we can both check if we're a fit. No obligation, no slide deck, just a working session.
Don't want a call? Email walid@ayautomate.com
Opportunity Map
Implementation Path
Fast Follow-Up
“The team is super fast - sometimes we had to slow them down. We managed to scale the company without investing into hiring.”
Elie Salame
COO, Adstronaut.io
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Phone Call
In-Person
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Walid Boulanouar
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Recommended services
Hire a GTM engineer instead
Prefer an engineer inside your team who owns the backlog? From $60,000/year.
Signal-based outbound workflow
A buying signal becomes a verified contact and an opening line, step by step.
Website visitor outreach workflow
Identified site visitors scored and contacted the same day.
GTM automation workflow
The six-step GTM stack, from finding people to feeding content back into signal.
CRM implementation services
Setup, migration and automation for HubSpot, Salesforce, Zoho, Pipedrive and Attio.
AI Automation for RevOps
Clean CRM data, routing, scoring and forecasting inputs that run without manual upkeep.
FAQ
GTM engineering agency questions
What is a GTM agency?+
A GTM (go-to-market) agency helps a company find, reach and convert buyers. A GTM engineering agency does that by building systems: signal detection, enrichment, sending infrastructure and CRM logic, instead of sending lists by hand.
What is signal-based selling?+
Signal-based selling means contacting people because something observable just happened, such as a promotion into a buying role, new hiring on a team, engagement with a relevant post or a visit to your pricing page. The signal decides who to contact and becomes the reason for the message.
How is this different from hiring a GTM engineer?+
Here we build and run the system for you as a service. Hiring a GTM engineer puts one engineer inside your team who owns the backlog, from $60,000/year. Teams that want outbound working this quarter usually start with us running it. Teams that want the capability in-house hire.
Are you a cold email agency or an appointment setting agency?+
Neither, exactly. We build and run the outbound system on Instantly, HeyReach and Clay, and connect it to your CRM. You approve the messaging and take the calls. We do not sell meeting quotas.
Do you automate LinkedIn outreach?+
Yes, through HeyReach, with conservative daily limits per sender account. LinkedIn restricts automation in its terms, so there is always some account risk. We keep volumes low, use the signal as the reason to connect, and tell you the trade-off before you choose it.
What does a GTM engineering agency cost?+
A single focused workflow is low four figures. A full signal-based outbound system is scoped after an audit call, because the number of signals, channels and tools drives the cost. Tool subscriptions such as Instantly, HeyReach and Clay are paid on your own accounts.