AI SDR vs Human SDR Cost Calculator
Monthly cost of human SDRs against AI SDR tools at published prices
1. Human SDRs
2. AI SDR
Result
| AI option | Per month | Difference vs human |
|---|---|---|
| AiSDR, pay as you go $1.50 per person prospected x your contacts. | $1,500 | $8,316 |
| Reply.io Jason AI SDR Starts from $500 a month ($375 billed annually). | $500 | $9,316 |
| AY Automate GTM engineer (builds and runs your outbound) Starting price; your quote may be higher. | $3,000 | $6,816 |
The AI options do different amounts of the job. AiSDR and Jason AI SDR are software you run; the AY row is an engineer who builds and runs the outbound system with you. This compares cost only, not meetings booked.
AY's price shown is the published starting price; your quote may be higher depending on scope.
The formulas
Human per SDR per month = annual pay x (1 + benefits %) / 12 + tools + management Human per month = per SDR x number of SDRs AiSDR = people contacted x $1.50 Jason AI SDR = $500 a month (starting price) AY GTM engineer = the monthly starting price you enter Difference = human per month - AI option per month
How this works
The human side starts from US Bureau of Labor Statistics pay data (OEWS, May 2025). BLS has no separate SDR occupation, so pick the closest sales group: sales representatives of services (mean $82,430) or wholesale and manufacturing sales representatives (mean $82,530). Benefits default to 42.9%, the BLS private-industry average for June 2026 ($14.07 of benefits per $32.82 of wages). Tools and management are yours to enter.
The AI side uses only prices that vendors publish on their own pricing pages, read on November 12, 2026: AiSDR at $1.50 per person prospected and Reply.io's Jason AI SDR from $500 a month. AY Automate's row is a GTM engineer who builds and runs the outbound system, prefilled with the published starting price of $3K a month. Vendors without a public price are left out.
Worked example with the defaults: $82,430 x 1.429 / 12 = $9,816.04 a month for one SDR. 1,000 people contacted on AiSDR is $1,500, Jason AI SDR $500, and the AY GTM engineer from $3,000.
Sources (read November 12, 2026)
- BLS OEWS, May 2025: Sales representatives of services (41-3091), mean $82,430
- BLS OEWS, May 2025: Sales representatives, wholesale and manufacturing, except technical (41-4012), mean $82,530
- BLS Employer Costs for Employee Compensation, June 2026 (benefits $14.07 per $32.82 of wages)
- AiSDR pricing ($1.50 per person prospected)
- Reply.io pricing (Jason AI SDR from $500 a month)
- AY Automate GTM engineer (from $3K/month)
Want outbound built and run on signals instead of lists? See the GTM engineering agency or hire a GTM engineer.
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