RB2B
Website visitor identification tool that reveals which people are on your site.
What is RB2B?
RB2B is an AI tool in the Intent & Visitor ID Tools category. Website visitor identification tool that reveals which people are on your site. Tools that identify anonymous website visitors and surface buying-intent signals in real time.
Teams typically bring in a tool like RB2B when a broader platform's built-in version of this workflow isn't specific enough for what they need, rather than as a wholesale replacement for their existing stack — it gets adopted as a focused point solution and plugged in alongside whatever CRM, data, or workflow tools a team already runs. Concretely, that means free Chrome pixel identifies individual visitor identities (not just companies) browsing your site, and sends real-time Slack alerts when a named person is on the site. Whether it's the right point solution for your setup is worth checking directly — for current plans, limits, and integration details, see RB2B's own site; we'd rather point you there than guess.
Key Features
- Free Chrome pixel identifies individual visitor identities (not just companies) browsing your site
- Sends real-time Slack alerts when a named person is on the site
Where RB2B fits in your stack
RB2B usually sits alongside the rest of a team's intent & visitor id stack rather than replacing it outright. In our directory it's grouped with Warmly, 6sense, Dealfront — if you're evaluating RB2B, you're most likely comparing it against one of those, since they cover the same job, not a tool from an unrelated category. The ceiling most teams hit with tools in this category isn't the tool itself — it's the point where the workflow needs logic a vendor UI can't express (see the callout below).
Where a point solution like RB2B breaks
- A visitor-ID hit is just a company name — deciding whether it's a real buying signal or noise takes manual review every time
- These tools alert you generically; they don't know if that account is already a customer, already in a deal, or already disqualified
- Turning "someone from Acme Corp visited pricing" into a routed, scored lead requires a workflow the tool doesn't provide
Intent and visitor-ID tools generate signal, not judgment. An embedded engineer builds the scoring and routing logic that separates real buying intent from noise, checked against your actual CRM before anyone gets an alert. See the sidebar to talk it through.
RB2B alternatives
Other intent & visitor id tools in our directory.
Warmly
AI intent and warm-signal detection for prioritizing outbound.
6sense
AI-driven account intent platform that predicts which accounts are in-market to buy.
Dealfront
Website visitor identification and intent data platform (formerly Leadfeeder).
Vector
Website visitor identification tool that surfaces which companies are browsing your site.
Not a tool — an embedded engineer
Intent and visitor-ID tools generate signal, not judgment. An embedded engineer builds the scoring and routing logic that separates real buying intent from noise, checked against your actual CRM before anyone gets an alert. See the sidebar.
Frequently asked questions
Website visitor identification tool that reveals which people are on your site. Specifically: free Chrome pixel identifies individual visitor identities (not just companies) browsing your site; sends real-time Slack alerts when a named person is on the site. It's categorized in our directory under Intent & Visitor ID Tools.