For ecommerce brands

Ship the flows your retention team keeps pushing to next sprint.

We build the Klaviyo flows, post-purchase journeys, segmentation, and support automations that actually go live. Shopify-native, attribution-clean, owned by your team after launch.

Ecommerce marketing automation

Teams we ship for

IBM
Sage
Wonderbox
Neoday
XGrowth
Arcads
Argil
Earleads
Just Russel

The stack we ship on

Engineers stopped being the bottleneck.

The bottleneck moved to orchestration. Claude Code is the brain, MCP plugs into Shopify and Klaviyo, E2B sandboxes every action. One of our engineers ships like three normal hires.

  • 01
    Claude Code
    Claude Codethe brain · subagents · MCP
  • 02
    Anthropic
    Anthropicmanaged agents · runtime
  • 03
    Cursor
    CursorIDE pair-programming
  • 04
    n8n
    n8ncron · webhooks · glue
  • 05
    E2B
    E2Bsandboxed compute

What we ship for DTC brands

The work your in-house lead keeps deferring: deeper flows, real segmentation, post-purchase journeys, and the operations glue between Shopify and the rest of the stack.

Email and SMS flows

Welcome, abandoned cart, browse abandon, post-purchase, win-back, replenishment. Built in Klaviyo or Attentive, A/B tested, attribution wired to GA4 and Triple Whale.

Segmentation that updates itself

RFM, predicted CLV, product affinity, churn risk. Segments rebuild nightly from Shopify and sync to Meta and Google for lookalikes and suppression.

UGC, reviews, and support

Pull reviews from Yotpo or Okendo into flows. Route Gorgias tickets by intent. Auto-request UGC after delivery and tag it back to the product.

Lifecycle flows for DTC brands

Flows that don't read like a templated welcome series

Most stores run three flows and call it lifecycle. We map purchase behavior, build the missing branches, and tie every send back to revenue per recipient.

Abandoned checkout, browse, and cart split by product category and price band.
Post-purchase journeys with shipping updates, education, cross-sell, and review requests on real delivery dates.
Replenishment and win-back based on actual consumption cycles, not a guessed 45-day window.
Suppression logic so paid ads stop chasing customers your email is already converting.

Segmentation, attribution, and clean reporting

A segment that doesn't update is a list. We rebuild yours from Shopify order data so the right people get the right send, and the report says where the revenue actually came from.

Predicted CLV and churn risk in Klaviyo

First-purchase signals, AOV, category, and recency rolled into segments your flows and ad audiences can actually use.

Attribution that survives iOS

Server-side events, UTM hygiene, and Triple Whale or Northbeam wired in so flow revenue isn't double-counted with paid.

Segmentation and attribution for DTC
Catalog and UGC automation

Catalog, UGC, and support that scales with the SKU count

When you ship 50 new SKUs a quarter, the bottleneck is copy, tags, and tickets. We wire it together so launches stop blocking on the same three people.

Product copy and metadata, on-brand

Descriptions, alt text, SEO titles, and collection tags generated from your brief and your existing top performers, then pushed to Shopify with review.

UGC and review pipelines

Post-delivery review requests, UGC ingestion from Instagram and TikTok, and tagging back to product pages so social proof shows where it converts.

Support that drafts itself

Gorgias or Zendesk tickets routed by intent (WISMO, returns, sizing) with draft replies pulled from your help center. Agents approve and send.

Want a workflow audit for your store?

30 minutes on your Shopify and Klaviyo accounts. We map where flows leak revenue, where segments are stale, and where automation pays back inside a quarter.

Flow audit — which Klaviyo flows are underbuilt or off entirely.
Segmentation review — what your customer data could be doing for you.
Ops gaps — UGC, reviews, support, and catalog work eating your team's week.

Request Your E-commerce & DTC Blueprint

Don't take it from us

Hear it from the operators we shipped for.

Real founders. Real cameras. No scripts. Different industries, same agent stack.

Elie Salame - COO at Adstronaut.io

Elie Salame

COO · Adstronaut.io

Wytze de Haan - Co-Founder at Narrative
Ana María Martínez - CEO at EasyClick
Roald Larsen - CEO at Untaylored
Jim Adams - CEO at MeetLexi
Othmane Khadri - Founder at Earleads
Connor Miller - Technical Director at Uniworx

Common questions

Book a discovery call

Built for DTC brands that ship.

30 minutes on your Shopify and Klaviyo accounts. We map where flows leak revenue, where segments are stale, and where automation pays back inside a quarter.

Book a 30min Free Strategy Call

In this call, we'll walk through your project scope, timeline, and goals - so we can both check if we're a fit. No obligation, no slide deck, just a working session.

Don't want a call? Email walid@ayautomate.com

Free 30-min Strategy Call
Custom Solution Design
Same-Day Response
The team is super fast - sometimes we had to slow them down. We managed to scale the company without investing into hiring.
Elie Salame

Elie Salame

COO, Adstronaut.io

Video Call
Phone Call
In-Person

We've created products featured in

  • Y Combinator
  • a16z
  • HackerOne
  • BBC
  • FBM
  • France TV
  • Le Parisien
Walid Boulanouar

Walid Boulanouar

View LinkedIn

Consultation

If you're serious about optimizing your operations or scaling smarter, book your spot now. Otherwise please don't waste your time and our time.

30min
CalGoogle Meet
Usually responds in 1 hour
No commitment required