Plausible
Privacy-first web analytics that replace Google Analytics
Overview
Plausible is the antithesis of Google Analytics: simple, private, and lightweight. The entire script is under 1KB (compared to Google Analytics' 45KB), requires no cookie consent banners because it does not use cookies, and is GDPR/CCPA compliant out of the box.
For teams that need website analytics but do not want the complexity of Google Analytics 4 or the privacy implications of tracking-based analytics, Plausible provides the metrics that matter: unique visitors, page views, bounce rate, visit duration, and traffic sources - all on a single dashboard.
The open-source and self-hosting options make Plausible suitable for organizations with strict data policies. Host on your own infrastructure and your analytics data stays completely under your control.
Key Features
No Cookies
Privacy-first tracking without cookies or consent banners
Lightweight Script
Under 1KB script that does not slow down your site
Simple Dashboard
All essential metrics on a single, clean dashboard
GDPR Compliant
No personal data collection - compliant by design
Open Source
Full source code with self-hosting option
Goal Tracking
Track conversions, outbound clicks, and custom events
Why We Recommend Plausible
Plausible gives you the analytics you actually look at without the complexity and privacy concerns you do not want. For most websites, the simple dashboard tells you everything you need to know.