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If you are the marketing lead who has been told to "do something about AI search", the first tool you buy matters more than the fifth. It sets what you measure, what you can show your boss and what you do on Monday morning. Most tools on the market will tell you whether ChatGPT mentions your brand. The difference is in what you get for each dollar, which engines are covered and whether the report ends in a to-do list.
This list is built for that first purchase. For each tool we recorded the lowest published monthly price, the engines tracked, whether Google AI Overviews are covered, whether there is a trial and how long it runs. We also asked a plain question. After the dashboard loads, what do you do the next day?
Every tool was checked on its own site on 9 November 2026. Prices are copied as published, and where something is not published we say "Not published" instead of estimating.
Best AI search visibility tools: a brief overview
- AY Rank: Best for marketing teams that want six AI engines tracked on every plan, with a ranked fix plan and content drafting built in, from $100 a month.
- LLMrefs: Best for SEOs who think in keywords and want AI tracking organized the same way, from $79 a month.
- Peec AI: Best for SEO and content teams that need to know which sources AI actually used versus cited, from $95 a month.
- Trakkr: Best for startups that want a long trial and free tools, with a 14-day trial and a free 90-day managed plan.
- Keyword.com AI Search Visibility: Best for SEO teams that already track Google rankings and want AI tracking beside them, from $9.80 a month.
- ZipTie: Best for budget-conscious teams that want one price across engines, from $25.65 a month.
- Rankscale: Best for agencies and SEO teams that want a credit model across 17+ engines, from $99 a month.
- Knowatoa: Best for small teams that want likely buyer questions generated for them, from $59 a month.
- Geneo: Best for brands that want a low entry price and pay-as-you-go credits, from $39.9 a month.
- Cairrot: Best for WordPress sites that want a plugin and an API on every plan, from $39 a month.
| Name | Key strength | Pricing (as published) | Best for |
|---|---|---|---|
| AY Rank | Six engines on every plan, ranked fix plan, content autopilot | Starter $100/month, Agency $500/month. 7-day free trial, no card | Marketing teams that want to act on the report |
| LLMrefs | Keyword-based tracking, position metrics | $79/month All in One. 7-day free trial | SEOs, brands, agencies |
| Peec AI | Used versus cited sources, MCP, REST API | $95/mo Starter, 50 prompts. Trial length not stated | SEO and content teams |
| Trakkr | Eight models, free tools, free 90-day managed plan | $100/mo Growth, $83/mo billed yearly. 14-day trial | Startups, agencies, stores |
| Keyword.com AI Search Visibility | AI plus Google SERP tracking, MCP server | $9.80/month AI Visibility only. 14-day trial | SEO agencies and in-house teams |
| ZipTie | Same price for every engine, Reddit and UGC breakdown | $25.65/mo Starter. 7-day trial, no card | Brands and agencies |
| Rankscale | Credit pricing, 94+ page-audit checkpoints | $99/mo Pro, $84/mo billed yearly. Trial length not stated | Agencies, enterprise, SEO teams |
| Knowatoa | Question generation, agents that draft content | $59/mo Starter. Trial length not stated | Small teams, agencies |
| Geneo | Pay-as-you-go credits, free prompt analysis tool | $39.9/month Pro, 1,000 credits. Free trial with 50 credits | Brands and agencies |
| Cairrot | WordPress plugin, API on every plan | $39/month Starter, 15 prompts. Free trial, no card | Agencies, marketing teams |
Related Reads
1. AY Rank, best for teams that want to act on the report
AY Rank tracks six AI engines on every plan, and that matters most on a first purchase. ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Google AI Mode are all included, so you never hit a paywall to see a competitor's answer on another engine. For each buyer question it shows where you appear in the answer, first or fourth, along with the sources each engine read. The trend chart marks the pages you published, so you can see what moved the line.
Google AI Overviews get their own tracker. It shows when Google displays an AI Overview and whether it names you. Brand mention tracking adds share of voice against rivals, all on the AY Rank AI visibility tracking page.
The day after the report is where it separates from plain trackers. It builds a plan of fixes ranked by impact, such as allowing PerplexityBot in robots.txt, publishing a comparison page or getting listed on a directory. Content autopilot then writes pages from that plan, with a second AI checking every claim and flagging weak ones, and publishes to WordPress, Webflow, Ghost, Notion, Wix or a webhook. Nothing goes live until you approve it. An AI SEO agent and an MCP server let you work with your data from Claude or ChatGPT.
Why it's on the list
every week someone tells me they're handing their SEO to Claude because it can write a blog post in seconds
i get it, we use it too
but at ayrank, writing is only one part of the work
getting a page published is easy
getting that page to bring qualified buyers is where the work starts
here's what that actually looks like:
- make sure Google can crawl and index the pages that matter - check robots.txt, sitemaps, noindex tags and CDN rules
- bring product, pricing, comparison and use-case pages closer to the homepage instead of burying them 5 clicks deep
- fix keyword cannibalisation so 4 generic blogs aren't competing with the page that should bring you customers
- make essential copy available in the HTML so crawlers and buyers can actually access it
- clean up titles, H1s, internal links, broken URLs, redirects and canonicals
- build pages around questions buyers ask before paying - alternatives, comparisons, pricing, implementation and limitations
- add real screenshots, customer proof and useful detail that gives someone a reason to trust you
- earn relevant links, reviews and mentions from places your buyers already trust
- check crawl logs to see whether Google is finding your important pages or wasting time on junk URLs
- test the whole demo flow on mobile too - forms, calendar embeds, tracking and thank-you pages
- track qualified demos, pipeline and revenue by landing page, with branded and non-branded traffic measured separately
- update pages when your product, pricing, competitors or customer objections change
and plenty more :)
we're running AI SEO for 50+ SaaS companies at ayrank right now
we use app.ayrank.com + looot MCP to bring the data into the workflow, and Claude to help execute
the goal is simple
more people finding you when they're ready to buy
more of those people becoming customers
Pricing: Starter is $100 a month or $1,000 a year (50 AI questions, 150 keywords in 3 countries, 30 articles a month). Agency is $500 a month or $5,000 a year (300 AI questions, 750 keywords in 5 countries, 150 articles a month). The trial is 7 days with no card (pricing).
2. LLMrefs, best for SEOs who think in keywords
LLMrefs tracks keyword-level rankings, citations and share of voice instead of asking you to write a list of prompts. If your team already plans around a keyword list, that fits how you work. It covers ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta and DeepSeek, and shows position metrics.
The price is $79 a month for the All in One plan, with a 7-day free trial. The day-after question is answered by the data itself. You see which keywords you win and which citations your rivals hold, then decide what to publish. There is no stated content workflow on the page we read.
Why it's on the list
- What it does: tracks keyword-level rankings, citations and share of voice across ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot and Meta AI, with CSV export and API access.
- Who it fits: SEO teams and agencies that plan around keywords, with unlimited team members and projects on one plan.
- Pricing: All in One is $79 a month, marked "Limited time only", with a 7-day free trial (pricing).
- Proof: its site cites a Rise at Seven case study in which Revolution Beauty reached the highest share of voice (73%) in LLMs for beauty dupe keywords (LLMrefs).
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3. Peec AI, best for knowing which sources AI used
Peec AI tracks how often and where your brand shows up in AI answers, with source and citation data. Its distinctive feature is separating sources AI used from sources it cited, at both domain and URL level. For a content team, that tells you which pages shape an answer even when they are not linked.
Starter is $95 a month for 50 prompts, with 15% off annual. Starter, Pro and Advanced let you choose 3 models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, and each extra model costs $30 to $140 a month depending on plan. Perplexity and other engines come with Enterprise through API. There is a free trial, but its length is not stated. It also offers MCP, a REST API and Looker Studio, which helps if your reporting lives in a dashboard tool.
Why it's on the list
- What it does: tracks brand mentions, sources and citations in AI answers, and separates sources AI used from sources it cited, at domain and URL level.
- Who it fits: SEO and content teams. Starter covers 1 project and 50 prompts, and Advanced adds Looker Studio.
- Pricing: Starter $95 a month, Pro $245, Advanced $495, Enterprise custom. Annual billing is 15% off, and the trial length is not stated (pricing).
- Proof: its pricing page states a 4.7 out of 5 G2 rating with no review count given (Peec AI).
4. Trakkr, best for startups that want a long trial
Trakkr shows where your brand ranks across eight AI models, including ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek and Meta AI, and ships fixes. Its free tools include a site grader, a query scanner and an llms.txt generator.
Growth is $100 a month, or $83 a month billed yearly, and Scale is $500 a month. The trial is 14 days, one of the longer ones here, and there is also a free 90-day managed plan. For a lead who needs to prove value before spending, that long runway helps. The fixes it ships give you a starting task list the next day.
Why it's on the list
- What it does: tracks eight AI models including ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, and ships fixes, pages and listings on its Managed plan.
- Who it fits: startups and agencies. Growth covers 1 brand and 3 seats, and Scale covers 10 brands with white-label client portals.
- Pricing: Growth $100 a month ($83 billed yearly), Scale $500 a month ($417 yearly), Managed from $2,500 a month. The trial is 14 days (pricing).
- Proof: the Futuro case study on its site reports 3x AI traffic in 60 days (Trakkr).
5. Keyword.com AI Search Visibility, best for teams already tracking Google ranks
Keyword.com sells AI rank tracking next to its keyword rank tracker. The AI visibility product tracks Google AI Overviews, ChatGPT, Perplexity and Gemini, with AI Mode in the navigation, and has a separate AI Overview tracker.
It has the lowest entry price in this list. AI Visibility only is $9.80 a month, or $7.83 billed annually, and a 360 Visibility plan with Google SERP tracking is $33 a month, or $26 annually. A 14-day trial needs no card. It also offers an MCP server. If your team already reports on Google positions, having both views in one place makes the Monday report simple.
Why it's on the list
- What it does: tracks Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity beside classic keyword rank tracking, and has an MCP server for querying your data from an AI assistant.
- Who it fits: SEO agencies and in-house teams that already report on Google positions.
- Pricing: AI Visibility is $9.80 a month, or $7.83 a month billed annually, with a 14-day trial and no card (pricing).
- Proof: 108 G2 reviews with a 4.7 average rating, listed in the page's structured data (Keyword.com).
6. ZipTie, best for one price across engines
ZipTie shows which AI answers mention and cite your brand, per engine and per country. It covers ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Microsoft Copilot, Bing AI Overview and Gemini, and charges the same for every engine. We found no answer-position metric on its site.
Starter is $25.65 a month, and Professional is $340.20. The trial runs 7 days with 25 daily prompts and no card. A breakdown of user-generated and Reddit citations shows where AI engines find mentions of you, which points to places to post or get listed. A Content Generation add-on costs $20 a month.
Why it's on the list
- What it does: shows which AI answers mention and cite your brand, per engine and per country, with a breakdown of Reddit and other user-generated citations.
- Who it fits: brands and agencies that want one price whichever engines they track.
- Pricing: Starter from $25.65 a month, Professional from $340.20, Enterprise from $1,647. The trial is 7 days with 25 daily prompts and no card (pricing).
- No public case study found.
7. Rankscale, best for a credit model across many engines
Rankscale tracks mentions, rankings, citations and sentiment, and claims 17+ engines, including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, AI Mode, Copilot and DeepSeek. Pricing runs on credits with no per-engine upsell.
Pro is $99 a month, or $84 a month billed yearly, with 1,200 credits. Pro+ is $229, Growth is $385 and Enterprise is $780 on monthly billing. A free trial exists, with length not stated. For the day after, it includes 94+ technical page-audit checkpoints and prompt research, so the first tasks are on-site fixes.
Why it's on the list
- What it does: tracks mentions, rankings, citations and sentiment across 17+ engines on a credit model, with technical page-audit checkpoints and prompt research.
- Who it fits: agencies and SEO teams. Growth adds a Partner Agency Directory listing and client discounts.
- Pricing: Pro $99 a month ($84 billed yearly, 1,200 credits), Pro+ $229, Growth $385, Enterprise $780. Essentials is $20 a month, billed yearly only. Trial length is not stated (pricing).
- No public case study found.
8. Knowatoa, best for small teams that want questions generated
Knowatoa generates likely buyer questions, checks AI answers to them and drafts content to fill the gaps. For a team that does not know which questions to track, that removes the blank-page problem.
Starter is $59 a month and Growth is $199. Starter tracks ChatGPT, AI Overviews and AI Mode, while Growth and Enterprise cover all seven services. Reports show a mention percentage and a "not mentioned" flag per question, rather than a rank. Agents research gaps and draft content, with an auto-approve option. A free trial exists, with length not stated.
Why it's on the list
- What it does: generates likely buyer questions, checks AI answers to them and drafts content to fill the gaps. Growth adds API, MCP server and Looker Studio reporting.
- Who it fits: small teams and agencies. Starter covers ChatGPT, AI Overviews and AI Mode, and Growth covers all seven services.
- Pricing: Starter $59 a month, Growth $199, Enterprise custom. Trial length is not stated (pricing).
- Proof: Michele Hansen of Geocodio says on its site, "We showed up in AI Overviews and Perplexity within two weeks of using Knowatoa" (Knowatoa).
9. Geneo, best for a low entry price
Geneo monitors brand mentions and rankings in ChatGPT, Gemini, Google AI Overviews and Perplexity. That is four engines, fewer than most tools here, which suits a team that only cares about the major ones.
Pro is $39.9 a month with 1,000 credits, and a pay-as-you-go option has no monthly fee. The free trial comes with 50 credits rather than a set number of days.
Why it's on the list
- What it does: monitors brand mentions and rankings in ChatGPT, Gemini, Google AI Overviews and Perplexity, with competitor analysis and historical data.
- Who it fits: brands and agencies that track the major engines on a small budget.
- Pricing: Pro is $39.9 a month with 1,000 credits. Pay as you go has no monthly fee. The free trial has 50 credits and no card (Geneo).
- No public case study found.
10. Cairrot, best for WordPress sites
Cairrot is an AEO platform that monitors answers, tracks rank per engine and gives AEO recommendations. It offers a WordPress plugin and an API on every plan, and a Grok monitoring add-on from $25.
Starter is $39 a month for 15 prompts and covers ChatGPT and Perplexity. Pro is $99 and Enterprise is $299, adding Gemini, Claude and DeepSeek. Google AI Overviews are tracked in a separate tracker page. A free trial needs no card, and its length is not stated. The recommendations are your day-after list, and the plugin helps apply them if your site runs WordPress.
Why it's on the list
- What it does: monitors AI answers, tracks rank per engine and gives AEO recommendations, with a WordPress plugin and an API on every plan.
- Who it fits: agencies and marketing teams, with custom pricing for resellers managing over 50 websites.
- Pricing: Starter $39 a month (15 prompts), Pro $99 (40 prompts), Enterprise $299 (100 prompts). Grok monitoring is an add-on from $25. The free trial needs no card and its length is not stated (pricing).
- No public case study found.
How we chose and ranked
We checked every tool on its own website on 9 November 2026, reading the home page, pricing page and feature pages. For each we recorded engines, Google AI Overview coverage, whether it shows position in answers, the lowest published price, trial terms and what it offers beyond tracking. We left out the best-known names so newer and smaller tools got a fair look. The ranking is our judgment.
Four questions decided the order. How much do you get at the lowest price? How many engines are included without upgrading? Is there a trial you can use without a card? And does the product help you act after the report, with a fix list, a content workflow or an API? Tools that answered all four ranked higher. Price alone did not decide it, since the cheapest tools often cover fewer engines.
How to choose
Write down the 20 to 50 questions your buyers ask before you compare tools. Then check how each tool counts them, since limits are by prompt, keyword or credit and do not compare directly. A 50-prompt plan and a 1,200-credit plan are not the same size.
Next, pick your engines. If your buyers use Google, make sure AI Overviews and AI Mode are included alongside ChatGPT. Then use a trial. Run your real questions and see whether the answers match what you find by hand.
Last, decide who does the fixing. If you have a writer and a developer, a tracker with a clear task list is enough. If you do not, look for a tool that drafts content and a team member who approves it.
FAQ
What is an AI search visibility tool?
It checks whether AI answers from engines such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews name your brand, cite your pages and rank you against rivals. Most report on a set of questions you choose, on a regular schedule.
How much do AI search visibility tools cost?
Published starting prices in this list run from $9.80 a month for Keyword.com AI Visibility to $500 a month for the top plans at AY Rank and Trakkr, but most entry plans sit between $39 and $100. AY Rank starts at $100 a month for Starter with 50 AI questions on six engines.
Is there a free AI search visibility tool?
Several offer free tiers or trials. AY Rank offers a free AI visibility checker and other free tools, including an AI crawler checker and an llms.txt generator. Trakkr offers a free 90-day managed plan, and Geneo gives 50 trial credits.
Which engines should I track first?
Start with the engines your buyers use. For most B2B teams that means ChatGPT, Google AI Overviews and Perplexity. AY Rank tracks six engines on every plan, including Gemini, Claude and Google AI Mode.
How often are AI answers checked?
It varies by tool and plan, and not every question is checked daily. AY Rank's pricing page lists weekly checks with key questions twice a week on Starter and twice a week on Agency, while its features page says daily, so confirm with the team. Check the cadence on each pricing page before you buy.
What should I do after the first report?
Fix the biggest gaps first. Typical items are letting AI crawlers in, publishing a comparison page and getting listed where AI engines read. AY Rank ranks these fixes by impact and drafts the pages for your approval.
Continue Reading
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