Clay
Data enrichment and automated research for sales prospecting
Overview
Clay functions as the research and enrichment layer of a modern sales stack. Instead of manually researching each prospect, Clay waterfall-enriches your leads across 100+ data providers - pulling company size, funding stage, tech stack, hiring patterns, and contact information automatically.
The AI research agent can perform custom research tasks: find a company's latest product launch, summarize their recent blog posts, or identify their biggest competitor. This automated research powers personalized outreach that sounds hand-crafted but scales to thousands of prospects.
Clay's table-based interface makes complex enrichment workflows accessible. Each row is a prospect, each column is a data point, and you build enrichment pipelines by adding columns. Non-technical sales ops teams can create sophisticated data workflows without coding.
Key Features
100+ Data Providers
Waterfall enrichment across Clearbit, ZoomInfo, Apollo, and more
AI Research Agent
Custom AI research tasks for each prospect automatically
Table Interface
Spreadsheet-like UI for building enrichment workflows
AI Copywriting
Generate personalized outreach using enriched prospect data
CRM Integration
Push enriched data to HubSpot, Salesforce, and Outreach
Webhooks & API
Trigger enrichment from any source with webhooks and API
Why We Recommend Clay
Clay transforms prospecting from manual research into automated enrichment. For teams doing personalized outbound at scale, the time savings from automated research and AI personalization are massive.