Kit (ConvertKit)
Email marketing platform designed for creators who sell
Overview
Kit, formerly ConvertKit, is built specifically for creators - bloggers, podcasters, YouTubers, course sellers, and coaches. While general-purpose email tools try to serve everyone, Kit focuses on the creator workflow: grow your audience, nurture them with email sequences, and sell digital products.
The visual automation builder is where Kit truly excels for creators. Map out entire customer journeys - from opt-in to purchase to upsell - with a flowchart-style editor. Tag subscribers based on actions, segment by interest, and deliver the right message at the right time without manual work.
Kit's commerce features let you sell digital products and subscriptions directly through your emails and landing pages. No need for a separate e-commerce platform - create a course, set a price, and Kit handles checkout, delivery, and tax compliance.
Key Features
Visual Automations
Flowchart-style builder for email sequences and customer journeys
Commerce
Sell digital products, subscriptions, and tip jars directly
Landing Pages
Conversion-optimized opt-in pages and link-in-bio pages
Tag-Based System
Flexible subscriber tagging for precise segmentation
Creator Network
Cross-promotion with other creators to grow your audience
Sponsor Network
Connect with brands for newsletter sponsorship revenue
Why We Recommend Kit (ConvertKit)
For creators who sell digital products, Kit integrates the entire pipeline - list building, email nurture, and commerce - into a single tool. The visual automations make complex marketing sequences accessible to non-technical creators.